This is the identity design for Desert Initiative: Desert One.
Desert Initiative: Desert One (DI:D1) is a creative collaboration that brings together more than thirty leading museums, cultural centers and organizations, universities and public agencies connecting the Chihuahuan, Sonoran, Mojave and Great Basin Deserts to present innovative interdisciplinary investigations of the desert including exhibitions, lectures and commissions.
Desert Initiative is something that will happen each year. This year being Desert One, next year Desert Two, and so on.
For the logo design, I wanted to show the connection between the four deserts, and it needed to be something that could easily be changed for each upcoming year. After some collaboration with the design team, here’s the final result.