For this project I came up with a concept for a fictional music festival. While thinking of a concept for the festival I thought, “How do people get to a festival? Drive themselves? Fly? Take a bus? What if everyone took a bus together?” And that’s how “Magic Bus” came about. The idea is that there would be busses leaving from different places around the country all going to one destination: the Magic Bus Music Festival. I named it “Magic Bus” after “The Who” song. I designed the logo, infographic, and merchandise all keeping with a late 1960′s/1970′s feel to go with the title.
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